The Sales Funnel For Effective Online Marketing
The sales funnel has been a part of conventional business and marketing for times not known. Recently however, it appears that funnels are being talked about everywhere on the internet.
It is evident that many are eager to learn more about this concept and how they could use it in their online businesses marketing efforts. Read on to find out more about the sales funnel to effective Internet marketing.
What is the Sales Funnel?
A marketing funnel doesn't necessarily mean a funnel. The use of the term "funnel" for this marketing concept is simply to help visualize and explain the sales process from beginning to the end. Since it has a broad entry way for potential customers "Unqualified Prospects" on the top, and a much narrower opening to convert sales at the bottom the funnel can be a precise comparison.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
People that are "unqualified prospects" will be found at the top of the funnel. These are people who have never spoken to you but may be interested in your product or services. At the end of the funnel, a number of sales and offers after, you've received people who have purchased the product or service you offer and have made purchases as well.
Another reason why the idea of a lead generation funnel is effective is that it makes it possible to monitor your potential prospects actions at different stages of the expanded sales process. The sales funnel permits you to anticipate the amount of potential customers who will eventually become customers by determining the prospects who are qualified at each step.
You can make use of a sales funnel to determine where and how your sales process is succeeding or not, and also whether you're not attracting enough potential customers. This information helps you choose where to put your effort to make sure that sales are at the correct level and to meet marketing goals. It is a tool to monitor and evaluate the sales process of your customers.
The Front - End or Sales Funnel Top
The top of your sales funnel is going to be the most active part of your process and requires the most consistent testing. There are virtually no limits to your imagination or resources when it comes to front-end strategies.
The main goal of the front-end will be to attract potential clients and convert to buyers later in the sales process.
A prospective client will be "qualified" once they have signed up to the product or service you offer. This is when the prospect or "Unqualified Lead" becomes qualified. It's because they took an action that suggests that they may be interested in buying your product or services.
For your front-end to be effective you must be able to drive targeted traffic to your site, blog or squeeze page. Article marketing, PPC ads, social media (Google+ Twitter, Facebook, YouTube), banners and blogs are among the best ways and tools to accomplish this.
There are a variety of ways to "qualify" an "unqualified potential customer. One of the more effective is the use of an online squeeze page, that allows you to offer something of value that is relevant to your product or service which people can receive at no cost or at a at a significantly reduced cost in exchange in exchange for their email address and name. You can select from newsletters and related reports, as well as video and e-mail course.
We can see that the front-end is where people are attracted to your sales funnel. What happens to the reverse-end of your sales funnel?
The End of the Funnel, or The Back-End
The back-end (or bottom) of the sales channel is where the bulk of profits and sales occur. It is also where you'll find your more expensive products. They are usually pertinent to the same niche, but presented in different formats such as video or audio live interaction, private consultation.
The major difference between the front and back-ends is in the kind of client as well as the cost of the service or product being offered.
Although it's true that a very small percentage of people will enter your front -end, only 1-2% will actually end up in your back-end. It's okay, because this tiny segment will be investing more money.
It is evident that, while front end products and services may be priced at less than $100, back-end products and services typically cost in the 100s or 1000's. The bottom or back-end of the sales funnel is your primary source of revenue for an Internet company. It's also the most reliable part of the selling process.
Like I said the sales funnel can be as simple or as complicated as your creativity or resources permit.
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