Advantages of Visitor Running a blog | TechBullion
Guest blogging is a great content marketing technique in which a person writes and publishes a blog entry on another person or organization’s blog for credit or sponsorship credit. This credit can be rewarded with a banner link, a text link or maybe even a special social media symbol. Really really useful blog posts accomplish both of these goals by showing the author’s experience on a particular topic and by providing free original content to the visitor / buyer. Definitely worth thinking about when creating a guest blog roster.
The main benefit of inbound SEO guest blogging is that it allows the SEO practitioner to display their expertise in an area of interest to the visitor and the search engine spiders. The guest blogger not only helps to establish his authority in the field, but also makes an additional contribution to the existing customer base. This additional contribution will result in a greater number of backlinks for the blog or website and consequently a higher page rank. Hence, guest blogging inbound SEO is a great way to create new inbound links.
Guest blogging, as the name suggests, is done by a person other than the actual author of the content or blog. In other words, it is being done by a “guest blogger”. In many cases, the person doing the guest blogging is a seasoned professional in the specific niche and has made a good contribution to the relevant blog or website. Sometimes the contributor has in-depth knowledge of the niche or industry and writes an expert bio. In other cases, the bio is just a selling point for the author.
There are two main benefits to guest blogging. First, it enables the SEO practitioner to establish credibility and expertise in their specific area. This offers a great advantage to the newcomer who may not be as familiar with the field as the more established practitioners. When readers see a new blog post being written by someone who really knows what they’re talking about, it helps build trust in that person and their expertise. Second, guest blogging also allows a larger number of people to read blog posts, thereby increasing the SEO popularity of the website or blog.
Another benefit of guest blogging is being able to target the right audience. With a large number of guest bloggers from different industries and geographic regions, a company can target the appropriate audience based on geography, language, age, or interests. It is important to select guest bloggers who are interested in the target industry. For example, if a travel blog is aimed at the travel industry, a travel writer is more valuable than one who is interested in a city like Boston. A large geographic area like New York City would therefore make it more beneficial to publish a travel article than a New England-based travel writer.
One final benefit of guest blogging concerns creating credibility. When a company has guest bloggers of different backgrounds and experience levels, there is an opportunity to offer a wide range of guest posting options to help build a wider readership. This in turn makes the content more valuable to your readers. In addition to providing a higher level of credibility, a guest blogger provides additional insights that the regular writer may not have. This means that the guest post contains additional information and can prove to be a valuable addition to a website.