How to write a blog post with optimal SEO
An enormous amount of content is published on the Internet every day. So if you want to get readers to your blog, you need more than the best website builder and a topic to talk about. You also need to understand SEO. or search engine optimization.
SEO is the process of customizing your blog post so that it is more visible on search engines like Google and Bing. These search engines analyze web pages for specific indicators of content and quality. Once you learn how this works, there are a few simple tricks you can implement to move your posts up in search results. In this feature, we’ll show you how to write a blog post with SEO in mind to appeal to more readers.
Step 1: have a clear purpose
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Before you write your post, think about what it is for. There should be a clear, specific topic that your article is about. Think about the type of person you’d like to read your article, what to make of it, and what search terms they might use if they searched for it. Answering these questions will help you write the article and complete the following steps.
Step 2: structure your article for readability
Search engines can tell how readable an article is – that is, how easy it is for someone to read and understand its paragraphs. An essential aspect is to give your writing a clear structure. There should be an introduction, a main text and a conclusion.
It should also be broken down into paragraphs, preferably with section headings. Short paragraphs work better because they are easier to scan for information, especially on cell phone screens. Short sentences are also preferred to long, complex ones. Try using transition words like “similar” and “and” to connect points of content.
Step 3: Use a keyword that has a strong focus
Many blogging sites allow you to set a focus keyword. This is the main search term you want to lead to the post. Select a post that is specific to the post and not used by other posts on your website. After all, you don’t want your pages to compete with each other.
A useful trick is to use a long tail keyword that is longer term and often a question. Make sure your focus keyword is in your article. For example, the long-tail keyword in this article is “How do I write a blog post?” Which we used in the title, introduction, and sentence.
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In addition to your focus keywords, you can add tags to your blog posts. These are like category titles that organize all of the content on your website. Think of them like the index words in a book – readers interested in a topic can find all of your articles about it using the tag.
If an article covers multiple topics, you can include multiple tags. However, do not use tags that are too similar to “SEO” and “Search Engine Optimization”. Search engines and readers are both smart enough to interpret this when you’re trying to trick them by listing the same content multiple times. It is useful to have a fixed list of tags for your site and limit yourself to that list.
Step 5: have an effective title
(Photo credit: Google)
Choosing your title carefully is important because search engines not only use the title to determine the content of the article, but it’s the first thing viewers see in search results. So it plays an important role in your decision to click your way through.
It is useful to include your focus keyword in the title. However, Google cuts off titles after around 60 characters. So make sure your keyword comes before this point. It is also a good idea to use emotional power words. Think about how words like “simple,” “spectacular,” and “thought provoking” could grab a reader’s attention.
The meta description is a summary of the content of your article and will appear in search engine results under the title. In a engaging and concise way, summarize why readers should click through. Ideally, your meta description should be limited to 155 characters and contain the keyword focus.
Recently, Google started showing parts of the article that are relevant to the terms searched under the titles, rather than the meta description. Some SEO experts say the meta description is no longer as useful as it used to be. But it’s still worth the short time it takes to write it.
Step 7: use images effectively
(Image credit: Pexels)
Since it is often easier for the human mind to analyze visually pleasing content, adding pictures to illustrate and explain your point of view will make your articles more engaging. As a result, they will rank higher in search results. You can also embed videos for extra engagement.
It’s important that you add alt text to your images. This should be a concise, specific description of the image. It tells the search engine what the image is showing and helps it rank on the image results pages. The image can also be described to users with slow Internet connections or screen readers.
Step 8: link to related content
In the introduction to this feature, we referred to another article in Tom’s manual. There are two reasons. First, readers can discover other content on the website that may be relevant to them. The other reason is SEO related.
Search engines can determine whether an article is linked to and from other websites. For the algorithm, this means that the article appears more valid and relevant, so it is moved up in the search results. It is useful to include internal links in your blog posts whenever possible. Your pages support each other’s SEO results.
Search engine optimization requires a certain technical understanding of the keywords, meta descriptions, the image text and the interpretation of all this data by search engine algorithms. Most of it, however, is about easy readability. The more engaging your content is for readers, the higher your search engine ranking.
If you follow all of the tips and tricks listed here, you should be able to significantly improve your blog post’s standing in search results and attract large numbers of new readers in no time. Check out our common WordPress website owner mistakes feature for more advice.