Meals bloggers discuss their pandemic learnings, ardour for recipes, 2021 developments, and extra
From Muskan Arora
In the lock we had to stay at home – with or without a family. It was also a time when we went into the kitchen to cook and fend for ourselves. Several food trends came to the fore: from Dalgona coffee to banana bread, and more. And before we knew it, social media was becoming a platform for budding home bakers, one-minute recipes, and lots of new food bloggers.
Indianexpress.com reached out to some of these highly skilled food bloggers from across the country to understand if 2021 turns out to be different Food trends and blogging food. The bloggers spoke about their pre- and post-pandemic journey and predicted some trends to look forward to this year.
“I started food blogging back in 2007 when I discovered some really interesting food blogs from the US,” said Deeba Rajpal, who runs a food site on Instagram, “Passionate About Baking”. “Back then it was just another way of documenting my recipes and my baking journey. One thing led to another – I was inspired to take better pictures, and the blog soon became an obsession! Now the industry is different. Then we were a handful of bloggers who were a close community; We met often and interacted a lot. Now there are 1,000 new food blogs every day and it’s a crowded space, ”she said of this point of sale.
However, Rajpal discovered that there were “many ways to create and share content”. “Comfort Food got a new meaning in 2020!” With over 1,00,000 followers on Instagram, she was always “inspired by the seasons” and says that she will “go with the flow”. She also mentioned that she “wants to see recipes quickly and easily – breakfast cereals, coffee in groceries, cakes, bread – adopt in 2021”.
Year of recovery, rejuvenation
Devashree Sanghvi, an award-winning 26-year-old blogger from Mumbai, meanwhile shared what was on her mind in 2020: “I think 2020 has been a tough year for everyone. During the lockdown, I did a lot of research on “culinary tourism”, posting lots of simple recipes that people loved, hosted and talked to students in webinars, etc. We’ve also worked with some amazing home grown brands and FMCG to create engaging content around them. ”She added that she“ learned to adapt to new situations ”.
As she thinks 2021 will be different, she said, “We are blessed that India has opened up so much and things are almost back to normal. With the safety in mind, I’ve started exploring more of our Indian states and their amazing cuisines, understanding and writing about them, and also re-creating some recipes for the blog too. I always believe in creating content that is unique and useful, so I will continue my culinary adventures in our beautiful country and expand my creativity. 2021 is truly the year of recovery and rejuvenation. “
In addition to blogging, Sanghvi also deals with travel and lifestyle. “I’ve always loved food since I was a child. I grew up with my grandmother making great dishes and learning how to cook them. I loved writing about recipes, travel and street food, and I turned that passion into “The Crazy Indian Foodie”, which has grown into a huge platform with over 360,000 followers. When I started five years ago, the concept of “influencer” was new and influencer marketing was still in its infancy. Now there is a huge influx of food sites and massive growth in branded influencer marketing as well. “
Uma Raghuraman has come a long way from being a full time corporate employee to starting her own blog as a ‘Masterchef Mom’. She started in 2004 and shared her dishes with the world through her Facebook page.
“It was a huge success and many wanted me to share detailed recipes, the process and the stories behind the dishes. This inspired me to start my blog ‘Masterchefmom’. In doing so, I wanted to inspire young mothers to cook healthy, creative and interesting dishes that not only inspire the person who eats them, but also energize the cook and provide them with a lot of enthusiasm. Got a lot of love for my recipes and also asked to share more than just lunch box ideas. So I started sharing recipes of everyday Indian dishes with step-by-step pictures to cook from scratch. There are currently more than 1,000 recipes on my blog designed to help young mothers overcome similar challenges. I also got a lot of recognition for my food pictures and that drove me to open my Instagram account, which today has over 88,000 followers, ”she told indianexpress.com.
Raghuraman predicts that “one minute, quick recipes will continue to be popular as people who work from home have to multitask and prepare snacks in minutes.” “Such recipes definitely help. Another big trend I’m watching is the popularity of easy-to-cook, simple, homemade dishes that bring comfort and a sense of well-being. This was made possible by long shelf life, cucumbers, sauces, masala mixes, relishes, chutneys, etc., which can be mixed and consumed immediately with hot rice and roti. “
While the pandemic has instilled the habit of eating healthy and eating at home, food bloggers contend that an influx of new bloggers may only add to the industry’s expansion.
(The author is an intern at Indian Express)
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