This New Book Showcases Aviation Artwork That Impressed the World to Journey – Robb Report

Matthias Hühne unknowingly brought a collection of over 500 aviation-related works of art with an Air France poster from the 1950s onto the market. “The design was so great that I realized it was only part of a bigger story,” says the Berlin-based author, who in his new book Airline Visual Identity (1945–1975) began to gather others around the Time to illuminate and colorful compilation of posters, logos, airline liveries and much more from the golden age of flight.

In his research, Hühne discovered that many international design greats such as Massimo Vignelli, Ivan Chermayeff, Otl Aicher and Saul Bass helped drive the airlines’ latest designs and campaigns. “Print advertising was the most important way of reaching customers, so airlines used all kinds of imaginative colors and special effects on the posters,” he says. For the collector’s limited edition, available through Callisto Publishers for $ 1,100, Hühne used the same level of sophistication with one-off colors, metallic finishes, and satin finishes. Here the author describes some of his favorite examples.

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