Why journey consultants say you need to e-book now, journey later

Current prices and future vaccine launches make this an ideal time to book, experts say.

DALLAS – With COVID-19 still a huge problem across the country, it may not be the perfect time to take a vacation, but it is the perfect time to plan a vacation, according to Roger Dow, CEO of US Travel Association.

“The anticipation of a future trip can almost match the trip itself,” said Dow.

This is supported by research showing that planning a vacation and a trip to look forward to correlate with a happier outlook on life.

Now, according to Samantha Brown, hostess, spending time finding the right hotels, restaurants, and attractions can be good for your sanity, even if your trip doesn’t last more than six months.

“There is a sense of optimism when we travel and we all need it,” said Brown.

Optimism is badly needed among families who have been locked at home for nearly a year.

“Our kids didn’t see their parents brighten up and have a good time,” Brown said. “When you plan these trips in six months, think of the places that will bring you joy.”

But if you really need a break from your own family, Brown said that’s fine too.

“Some of us have been with our families way too much so we’re really looking for a solo trip,” she said. “I don’t even need a luxury hotel, give me the cookies, give me the wine and I can just have a weekend to myself where I can do what I want.”

Remote working and learning also open up a world of opportunities for longer trips.

“You can embed yourself in one place or travel more and just work remotely,” Brown said.

Dow said there was never a better time to get the most out of a modest budget.

“There are great deals right now combined with great flexibility to cancel or change if your plans change,” he said.

With COVID-19 still in mind, Dow said the idea is to book now when prices are low and travel later when conditions are safer.

“I encourage everyone to get the vaccine when it becomes available,” said Dow. “If we all do our part,” normal “will return much sooner.”

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